Sino

About Sino
SINO, a traditional company in the area of ​​research and information monitoring, appeared on the market in 1970, being the first active in its segment in São Paulo. The new tool was soon adopted by executives, who searched the media for materials from their companies or their interests, content that could help in the daily decision-making processes.

Today the company quickly and efficiently processes news from more than 1,200,000 electronic media (blogs, websites and portals) and more than 980 printed vehicles (newspapers and magazines) from all over Brazil, in addition to its own infrastructure with more of 746 TV stations and radio stations in the country, in addition to offering the monitoring services of the main social networks. As a result of this work, SINO has become a reference in monitoring and analyzing information. Its services are indispensable for large companies, so much so that it obtained the title of leadership in the clippings market. It is also worth mentioning that, even in the 1970s, the organization created the metric that is used until today to measure spontaneous media return.

With a portfolio that has strategic services for the areas of communication, marketing and market intelligence, Sino is a partner of dozens of press offices, which use monitoring to support communication strategies with customers.

Headquarters: São Paulo / SP
Employees: From 50 to 200 employees
Sector: Information services

The Challenge
Due to its accelerated growth in the active area, SINO found itself in a consolidated scenario, which serves a large number of communication and marketing agencies in the market. To accompany such growth, it was then necessary to generate a greater digital approach with its customers, creating links that would satisfy their expectations, as well as providing content that met their needs.

As a strategic business measure, the search for a stable digital environment started, with a great possibility of improvement, with the main activity being the stability of its website, in addition to the optimization of services, such as shooting 20 thousand emails per day. (essential activity for the survival of the business, since the company frequently sends newsletters online to communication and marketing agencies).

The ideal for this case, then, would be an environment with full availability, in addition to directing the service with information to be launched en masse for accounts and users in a timely manner to create communication and marketing strategies between the agencies. Such emails should reach customers promptly, without interruptions and blockages.

The Solution
In order for the environment to be optimized, our team carried out an initial mapping, from where a plan was created to migrate the environment already structured by the client in Microsoft. Now it would rely on the AWS infrastructure.

Along with this action, it would also be necessary to install and configure the AWS infrastructure and resources, as well as the configuration of monitoring, management and operation for alerts and incidents to mission-critical services of the environment. All to ensure total visibility regarding the health of the cloud environment.

Thus, to carry out the planned project, the following tools were used: EC2 App Server – 1 WebServer, EC2 BD Server – 1 BDServer – which would serve as fundamental parts for the demand scalability -, S3 Storage (with storage capacity of 100gb ), Elastic IP, outbound traffic for data transfer (AWS outbound) and Route 53 DNS, which would ultimately be the solution responsible for the addressing service.

It is important to highlight that since its initiation phase (where the understanding of demand by BMSIX occurs and the mapping of the teams and areas involved in the project), until the requirements gathering, project development and follow-up of post-live activities, a delivery division established in four phases, defined as: project kick-off, planning, migration and go-live.

Phase 1: Focused on understanding the client’s business plan and project kick-off, on connectivity and access to the environment, on the creation of the action plan and implementation schedule and on the effective mapping of the assets used by the company (applications, components and database).
Phase 2: Defined by provisioning access and setting up resources in AWS accounts, in the effective migration of the environment and DNS to Route 53.
Phase 3: Release of AWS to start the approval and testing, as well as the configuration of the monitoring and operation and safety activation requirements.
Phase 4: Delivery and validation of effectiveness regarding the delivered project.

At the end of all stages, the BMSIX team of specialists completed the complete delivery of this project within two months.

Results and Impacts
Finally, an execution of the proposal was defined, using new cloud technologies, as was already suggested by the team, to bring continuous improvements to the company’s processes and a plan for the evolution of the environment that would meet the demand with the minimum of negative impact.

With the development of a new application, a BMSIX provided an environment that brought 100% availability during the third quarter of 2019, which supported the exponential growth of the business and added value to the customer.

In short, with the migration and guidance on best practices, installation and configuration of the monitoring / customer support environment, the cloud environment was adequate to keep the project in its proper functioning.