About LG
LG Electronics, Inc. is an innovative company, focused on bringing its customers innovations in consumer electronics, mobile telephony and home appliance technologies.

Global leader in this market, employing more than 82,000 people in 119 operations worldwide, with revenue of $ 12.45 billion and operating profit of $ 921.47 million in the first quarter of 2020, LG is comprised of four business divisions, namely: Home Entertainment; Mobile Communications; Home Appliance and Air Solution & Vehicle Components. It is also one of the world leaders in the manufacture of flat panel televisions, mobile devices, air conditioning, washing machines and refrigerators.

Head office: Busan, South Korea
Employees: 10,000+ employees
Sector: Electronic products
Type of company: Publicly-held company

The Challenge
LG needed a structured architecture that would allow the agile implementation of the “Clube LG” application – a brand loyalty system where customers from all over the world could have access to exclusive redemptions and benefits of the brand -. In this way, the company knew that it would be necessary with this deployment, an environment of easy availability, which encompasses cloud resources to ensure the security of customer information and provide diverse resources within the platform.

The Solution
In view of the modernization scenario of the client and its application, BMSIX – seeking improvements that add value to the business – indicated to the client that the implementation of the environment be carried out using the AWS tools, which had a wide range of essential tools for the optimization and simplification of processes, in addition to cost optimization, performance improvement and adherence to cutting-edge cloud technologies.